To create and present a bold, blue-sky vision of the IHG hotel room of the future.
Designers are asked to present exciting multi-disciplined holistic concepts that meet guests’ needs and perhaps plug a hole that exists in the market, or fulfils a need that customers haven’t yet identified.
The concepts should be compelling and bold, and not necessarily based on what has gone before. Designers should bear in mind the myriad users of a room beyond the paying guest such as cleaners, maintenance staff etc. IHG is committed to a sustainable design approach too, which is detailed in their Green Engage programme: this thinking should be embedded in any ideas shown
IHG Hotel Group